As a kid, I remember visiting many car museums over the years, since my dad and brother are total petrol-heads, but I don’t think I appreciated it as much as during my last trip to Italy, where I visited the Lamborghini museum, as well as the Ducati museum and Enzo Ferrari Museum … and of course got to drive a Ferrari on the tracks of Modena and see the rare Panini Collection!
What I loved most about my trip to the Motor Valley of Northern Italy though, was the fact that besides all of the museums, we also got a peak behind-the-scenes at the Ducati Motor Factory and, as I’m showing you in this article, the Lamborghini Factory.
I’ve always had a thing about factories and just love to see production processes and find out how things are made. Seeing how one of the most expensive cars in the world was therefore a real treat!
While we couldn’t take any photos or videos in the factory itself (we had to lock everything up at the museum, boohoo!), it did make our visit to the factory feel very unique and I can highly recommend a visit if you have any interest in cars, production lines or if you’re just curious what goes on behind the scenes of such an extraordinary car company.
Here is my Lamborghini factory tour review:
LAMBORGHINI MUSEUM ITALY VISIT & FACTORY TOUR
The Lamborghini Motor Museum (MUDETEC – Museo Delle Technologie) is located in Sant’Agata Bolognese, a small comune in the Metropolitan City of Bologna, Emilia-Romagna, in the north of Italy. While it’s often presented as being the ‘Lamborghini museum Modena’ or the ‘Lamborghini museum Bologna’, it’s actually about a 45 minute drive from the city center of Bologna, so keep that in mind for your visit.
The factory, which is located right next to the museum, is the only place in the world where the Lamborghini cars are made, so if you ever have the chance to buy one (think big, my friends!), then you know it’s the real deal.
The Lamborghini-effect rubbed off on the whole area, because besides the museum and factory, there are also restaurants with a Lamborghini theme (we ate at one where the workers from the factories have lunch themselves) and there are plenty of places where you can rent your ‘own’ supercar for the day.
Did you see my video on driving a Ferrari at the circuit of Modena? Well… you can also drive a Lamborghini here if you want!
THE FACTORY TOUR
Good news: the Lamborghini factory tour Italy is open to anyone interested, as long as you keep the opening hours in mind and get yourself a special ticket. You can book online and the Lamborghini tour is led by a knowledgeable guide who will take you along the entire process of assembling the cars. It’s not cheap at 75 Euros, but I definitely thought it was one of the highlights of our trip!
The Lamborghini factory location is the same as the museum (next door), so just go to the museum desk and they can help you further.
Along with your ticket to the guided tour of the factory, you also get a ticket for the museum, which you can then visit afterwards.
You can find a link to the website and all other practical information at the bottom of this article.
During the tour of the factory, we learned that Lamborghini was founded in 1963 by farmer Ferruchi Lamborghini, who drove a Ferrari himself, but after the clutch of his car kept breaking, he replaced it with the clutch of his tractor… the Lamborghini car was born and the competition with Ferrari was on (hence the bull in the logo: it’s fighting the horse of Ferrari, but also his zodiac sigh the Taurus)
The small models at the entrance show us which cars are currently in production: the Aventador, the Huracán and the Urus.
They make 13 brand new Aventador cars each day, which doesn’t seem like a lot, but if you see the amount of work that goes into it, you totally understand why (and why they are so expensive – for under 250.000 Euros you get nothing here).
In the factory, we see a big electronic clock telling the workers that they have 35 minutes for each section of the assembly line, before it moves over to the next. You understand there is a lot of precision work needed and everything in the Lamborghini factory italy seems to be optimized to the max. There are even traffic lights, so the assembly line and all the carts, men and women and even one yellow robot can keep moving throughout the factory without causing any road blocks.
Everything in the factory is 100% handmade and we pass parts of the line that make the engines, the doors, the wheels, the coating of the seats, the trunks …and so, so many more elements!
We get to feel the super light carbon fibre of the car’s body, see samples of the 311 colours you can have your car painted in, where they make all the customized interiors (lots of leather, lots of embroidery) and see cars spin around like rotisserie chicken. It’s a sight!
The colours on their own are fantastic, it’s like I’m in a Harry Potter novel… ‘Blu Delphinus’, ‘Verde Scandal’, ‘Rosso Alala’ and ‘Viola Acutus’… I’m under their spell already!
As we walk further and arrive at the Huracán assembly line, the time to make the car increases (only 4,5 are made daily, each station takes 100 minutes) …and so does the final price, which is about 100.000 more than the Aventador! Everything is of course customized and all cars we see in production have already been sold and are being transformed into the buyer’s dream car.
The only limit these cars seem to have is the length of the person driving them. If you’re over 1m90, this car probably isn’t for you as you can’t even fold yourself into the car, haha! It’s one of the reasons they started building SUV’s.
Finally, when the car is finished, it’s being tested (also on the roads in Sant’Agata) before being shipped to the happy owners.
Like a baby, there is a 9-month waiting list to get a car like this, but I’m sure that when it finally arrives, you’ll love it forever.
THE MUSEUM – PAST
At the wonderful museum, you can walk through time and learn all about the history of Lamborghini, starting in the past at the ground floor.
Ferruchi Lamborghini never intended for his cars to participate in races, so very much the opposite of Enzo Ferrari! Of course these days, where there is money, people get interested and thus Lamborghini is trying to get into the racing industry as well.
The cars on display are fantastic and all so different! Have a look yourself and pick your favourite. Which one is it? Can you spot mine?
Enjoy your Lamborghini museum tour!
THE MUSEUM – FUTURE
On the top floor of the museum, you can find the cars that are currently in production, as well as some other futuristic models.
Make sure to walk all the way to the back of the room (on the left), because there we found a Lamborghini disco-room, with loud dance music and videos, haha, crazy! If you want to see some footage of this, head over to my Instagram account and on my profile, click the circle that says ‘#STSRavenna’. Thank me later.
LAMBORGHINI DRIVING EXPERIENCE IN VR
Another cool thing in the back of the room on the top floor was the virtual reality driving experience. This simulator let’s you pick your favourite car and race track and then you get to do a few laps before you inevitably crash into the barriers (at least, that’s what we all did – it’s hard, but a good laugh!)
THE GIFT SHOP
Before you leave, you might want to check out the Lamborghini gift shop (if you dare -things are expensive!). You’d almost miss it on the way out, because it’s located in the building next to the museum. So go back outside, then into the next building and past a little reception- and seating area. Then you’ll find the shop.
They have everything from clothing and hats to little models, watches and even Lamborghini bags (loved them!), so for the fans, this is a stop not to miss.
I hoped you enjoyed your visit to the Lamborghini factory in Italy!
Whether you’re a car fanatic or just an admirer of good design, I can recommend a visit to the Lamborghini museum and also definitely the Lamborghini factory. It’s a unique experience seeing how these super cars are made and the work that goes into them.
Of course don’t forget to drive a Lamborghini at the simulation in the back of the museum on the top floor! It’s probably the only Lamborghini test drive you’ll dare to ever do, once you know just how expensive these cars are!
LAMBORGHINI MUSEUM & LAMBORGHINI FACTORY VISIT
Where is the Lamborghini factory Bologna/Sant’Agata: Automobili Lamborghini/Museu Lamborghini via Modena 12 40019 Sant’Agata Bolognese
How to get there by car: direction Ferrara > direction Nonantola > direction Bologna > S. Agata Bolognese (around 40 minutes). You can get a helpful map at the tourist information office.
Museum Hours: 10:00-12:00 and 14:30-17:00 (mon-fri, closed on weekends)
Factory Tours: Tours start at 09:30 and the last tour starts at 15:45 (remember this is a working factory, so it’s closed on the weekend) – Also remember: no camera/phones allowed!
Admission: €15 (museum entry only), €20 (museum entry + guided tour of museum), €75 (museum entry + production line visit)
Tour Suggestion: Land of Motors Ferrari-Pagani-Lamborghini (from Milan)
PLAN YOUR TRIP TO ITALY!
Here is more information to help you plan your trip:
Time Zone in Italy? Italy is on Central European Summer Time, GMT+2
Currency in Italy? Euro (EUR). Check the latest exchange rate here.
Electrical Plugs in Italy? In Italy the standard voltage is 230 V and the frequency is 50 Hz. The power plugs and sockets are either of type F (two round pins, thick or thin) and L (three round pins). The thick F-type pins won’t fit in the L-type pin, so always make sure to bring an adaptor that fits the 3-pin sockets as well!
We recommend getting a universal travel adapter to never worry about having the right plug on your travels!
Languages Spoken in Italy? Italian, but English is widely spoken, especially in the more tourist areas, such around Bologna and Modena.
Best time to visit Italy?The best time to visit Italy is either in the spring (April-June) or fall (September and October). In these months, the weather is fair and moderate and there will be fewer tourists around.
Insurance for Italy? Make sure to get travel insurance! We recommend checking out worldnomads.com
How to get to Italy? Check skyscanner.com for the best flights to Bologna >>
MAP OF THE LAMBORGHINI MUSEUM AREA
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Disclaimer: I visited the Motorvalley in Italy on invitation of the STS travel blogging conference, organised by iambassador and Emilia Romagna tourism. All opinions and photos in this article are 100% my own.