The beauty of living in a busy city as London, is that there is always something new to discover. There are so many shops and restaurants opening, that you can find someplace new to go to every single day. Of course that also makes deciding where to go to next a bit hard sometimes!
Through our hotspot series we share our favourite finds around the world with you, so we make that choice a -little- bit easier for you. Today, we love to show you this new cupcake place we discovered in Covent Garden in London:
Sweetheart in London, England
Covent Garden is a great place to visit, especially around the fall/winter time when you can warm up in the many shops and dining places hidden in every corner. Sweetheart is located in the main building, right in the corner where the opera singers and other musicians always are.
It can become a bit noisy inside with the music, but you wouldn’t normally stay in a cake shop for hours anyway. Or you could always have some cupcakes to go. At the moment there isn’t a terrace outside, but they’re working with the council to get this happening soon!
With the name ‘Sweetheart’, you wouldn’t really expect anything else than a bright, sweet-looking interior, but I believe that the owners really did their best to make the place cozy and inviting, with many fun quotes and little items hidden away to marvel at:
Everything at Sweetheart is home-made, and you can really taste that! They are working hard to not only make everything taste good, but also care about your health by using local products and making sure there is no more sugar in each items than absolutely needed.
You can order a variety of teas and coffees, as well as scones, biscuits, cakes and of course cupcakes. I love how they experiment with flavours and designs, there is something new every week, so you’ll stay surprised no matter how often you visit.
Lavender and Rose-Pistachio… both a must-try!!
You can also visit for an afternoon tea or just order small cupcakes (both sweet as savoury) if you’re not a big sweet tooth
They even have their own tea, which I can definitely recommend!
The owners of the cake shop came from Greece after the recession, with a dream to re-build their lives in London. Being an expat myself for the same reason, and knowing how hard it can be to start all over again in another country, I definitely support their hard work and dreams and hope you will too by giving them a visit. The service is friendly, the cupcakes are really great and the location couldn’t be better. A great place for a pit-stop when you’re in central London!
Name: Sweetheart Cupcakes
Address: 34 Jubilee Market Hall, 30 Tavistock Ct, London WC2E 8RE (It’s downstairs in the main market hall, where the opera singers always are. Look down in the corner, You can’t miss it!)
Phone: +44 (0)20 7240 5039
Order: The Rose-Pistachio is amazing, although all cupcakes are great, really. If you’re not into sweet, they have a great range of savoury cupcakes, or scones as well.
Want to know where else in the world to go for good food? Check The Travel Tester hotspot map:
Disclaimer: I was invited by Sweetheart to try some of their cupcakes for free. All opinions and photos in this article are 100% my own!