While I mostly write about meaningful travel experiences on The Travel Tester, I also like to write about travel blogging every now and then. Today I’m sharing my story on how I got addicted to Pinterest, one of the best places to find travel inspiration.
I will end this post with some exciting news about a mini-course I’ve just created for you, so make sure to scroll all the way to the bottom! If you can’t wait, here is the link to the landing page of the course, so you can find more information about it right away:
Pinterest for Travel Brands:
A Pinteresting Few Years
As many people starting out on Pinterest, when the platform rolled out back in 2010, I started collecting inspiring images of interior design, clothing, quotes, recipes and photos of places around the world that I wanted to visit.
I always loved cutting out things to see, do, buy and make from magazines and newspapers and stick them in a scrapbook ...and Pinterest let me do the same thing!
The difference was, I could order everything that I found interesting into self-categorized boards, so I could access them any time I wanted with just a few clicks. Each 'pin' is linked to the original source on the internet, so it makes it super easy to bookmark websites articles and get back to it later.
Pinterest for Travel Bloggers
When I launched 'The Travel Tester' in 2013, I soon started pinning images from my blog articles to my boards as well. It was then that I slowly started to realize that Pinterest was much more than just pretty pictures. It is actually a visual search engine where people can find me and click through to my blog!
My traffic started growing each day from then on, and it still does -mostly because of Pinterest.
Keeping in mind that Pinterest works as a search engine, I started paying more attention to the design of my pins, finding ways for people to click them more often and thinking about keywords I was using in pin and board descriptions. I changed my boards lots of times, kept filling them with a mix of my own and curated content and kept on growing and improving the account.
Expanding Reach with Pinterest
Through the option of group boards, where you can add content to other people's boards, I started guest-pinning for fellow bloggers and some travel brands with bigger accounts than me and ended up getting featured directly by Pinterest as a result of all my efforts! While at that time, I was already quite happy with my follower numbers, getting featured made them shoot through the roof.
At the moment, my account has over half a million unique followers, but the work for me is not done. On the contrary, I would say. You see, Pinterest is a long-term relationship, not a fling, and so I still spend quite some time adding and curating content for all my different themed boards.
Sharing My Pinfluence
Because I believe that success is best enjoyed when shared, I opened up some of my travel boards to other bloggers to give them a platform to showcase their best content and I've also started some boards in Dutch to try and get the Pinterest content for the Dutch market a bit more off the ground.
In 2015, I co-founded the Pinterest travel community Mappin Monday (come join our Facebook group) to share tips on Pinterest and circulate more of each other's great travel pins. At the moment, we have over 800 people in the Facebook group, 335 people in our group board, which has over 507.000 followers and almost 20.000 pins! Go Team!
But, if that was not enough Pinterest in my life, I decide in 2016 to start sharing my best tips and insights with you through my business Dream.Pin.Go. For that, I also offer account management and public speaking/workshops. You can say Pinterest has taken over my life a bit!
Your Time To Shine on Pinterest
Over the last years, I can say that I have read pretty much any article there is on Pinterest strategies. I also browsed through hundreds and hundreds of accounts to find out what elements top performing pins consist of. Recently I was invited by Pinterest UK to visit their office and talk more about best practices and getting more creative with the platform.
I've always been working on creating a resource for you that gathered all of my knowledge on Pinterest strategies... but somehow it took me 3 years to finally finish it and share it with you in the form of a mini-course.
While I called it a 'mini course' (as there is no video material & workbook... YET!), this resource I've created for you is over 15.000 words. Spread out over 12 chapters, I will take you through the entire process of setting up, optimising and maintaining your Pinterest profile.
Whether you are already using Pinterest, or starting from scratch, in step-by-step instructions, we will go into the anatomy of converting pins, tracking results and (cross)promoting your content as well as many, many other things that will help you get more out of your Pinterest account.
Do you feel that this year you're going to make Pinterest work for your travel blog and you are interested to find out more? Then click below and you'll be directed to the landing page of the course. At the moment, the course is at the lowest price it will EVER be and you can get access to the first two chapters for free! Make sure not to miss out!