Blog Photography, Video, Editing & Selling Your Work – The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10]

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester
Have you always wondered how you can turn your blog into a business? Then this series is for you!

enEnglish (Engels)

In the past 5 years, I’ve visited over 30 (travel) blogging conferences and workshops. That is hours and hours of inspirational and practical advice that helped me turn blogging from a hobby into a full-time business. In this series, I finally open up my notebook to the world and share the insights that I personally found most valuable with you, so you can use them to hopefully make your own blog bigger and better. 

Today, we’re diving into the topic of taking photos and video for your blog, editing and selling your content. Enjoy!

 

BLOG PHOTOGRAPHY & VIDEO TIPS

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

WHAT MAKES A GREAT PHOTO?

 

A great photo drives engagement, can’t be unseen, tells a story quickly, stays with the viewer.

– Laurence Norah (TBDI Italy – Oct ’14)

 

Make sure your images are different and complement your story, so people remember them.

– Daniel Nahabedian (TBDI Italy – Oct ’13)

 

What makes a great picture? Composition, Story, Emotion.

– Laurence Norah (TBDI Italy – Oct ’14)

 

Content with relevant images gets 94% more views than content without.

– Nick Westergaard (STS Kitzbuehel – Sep ’17)

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

PRACTICAL PHOTOGRAPHY TIPS

 

Use a 2-1.8 aperture to get a dreamy background in your photos/videos.

– Mandy Celine (Traverse London – April ’17)

 

Don’t get below 2 aperture for faces.

– Mandy Celine (Traverse London – April ’17)

 

If you don’t have the photography skills, don’t hesitate to outsource this part of your business.

– Daniel Nahabedian (TBDI Italy – Oct ’13)

 

Optimise your images for the web (compress for size, add ALT, title and image name for SEO, watermark subtly)

– Laurence Norah (TBDI Italy – Oct ’14)

 

Remember to take both horizontal & vertical pictures. Some will look better on your blog, others on pins.

– Joy Cho (Blogtacular London – May ’14)

 

Optimise your platforms for images (meta data for Facebook, Twitter cards, easy sharing options (pin it, tweet, like, etc.)

– Laurence Norah (TBDI Italy – Oct ’14)

 

Make it easy for people to share your images through their network. They will be the ones spreading your brand.

– Daniel Nahabedian (TBDI Italy – Oct ’13)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

Create the 3rd dimension by using:
* light (what is available to you?)
* dynamic range (white < > black)
* shadow and reflection (provide dimension, don’t cut them off)
* patterns (add dimension)
* distortion (shoot from middle)
* leading lines (bring eye to point of interest)
* details (sculptures, balcony’s)
* vantage point (look for vantages that add something to the building)
* weather (dramatic skies)
* frames (put focus on subject)
* day v.s. night (blue hour!)
* scale (child to show the height of a statue)

– Ajay Sood (TBEX Stockholm – July ’16)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

WHY VIDEO?

 

45% of people watch more than an hour of Facebook or YouTube videos a week.

– Nick Westergaard (STS Kitzbuehel – Sep ’17)

 

After watching a video:
* 64% of users are more likely to buy
* 52% are more confident in their purchase decisions
* page one listing on Google search increases 53x with video
* 65% visit a website after viewing a video
* a visitor will stay 2 minutes on average longer on a website when they watch a video…

– Catharina Fischer (ITB Berlin – Mar ’15)
(Source: Drunken Sailor Media/ComScore/Invodo)

 

The travel industry doesn’t have enough high quality video content

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

SHOOTING VIDEO – THE BASICS

 

50% of video is watched via mobile, 5H per day on mobile, fast-loading site, mobile-responsive site. The basics still matter!

– Nick Westergaard (STS Kitzbuehel – Sep ’17)

 

Keep it short on social: videos up to 2 minutes long get the most engagement.

– Nick Westergaard (STS Kitzbuehel – Sep ’17)

 

5 Keys to video success:
1. preparation
2. voice
3. authenticity
4. body language
5. appearance

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Approaches to video:
1. Plan (with story boarding)
2. Be spontaneous
3. Have an intention

– Xanthe Berkeley (Blogtacular London – May ’14)

 

Let consumers experience a destination through their own eyes with video that tells a story.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

SHOOTING VIDEO – THE GEAR

 

Any tripod is better than having none, but a fluid-head will make pans and tilts smoother.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

The Lavalier microphone works best for interviews, while a shotgun microphone is great for capturing the ambient soundscape.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Use a backlight (for example fairy lights).

– Mandy Celine (Traverse London – April ’17)

 

Check out: pixelfilmstudios.com, fxfactory.com and colorgradingcentral.com

– Mandy Celine (Traverse London – April ’17)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

SHOOTING VIDEO – THE TECHNIQUE

 

 

Always start off looking great: frame you or your subject well

– Rachelle Lucas (TBU Rotterdam – May ’13)

 

Sequencing shots are multiple angles of an action that help tell a story. They help move the viewer through a story efficiently and compress time in video story: close up (creates intrigue), medium (shows action), wide-shot (establishes the ‘where’), over the shoulder (close up action), face (emotion)

– Rachelle Lucas (TBU Rotterdam – May ’13)

 

Interviews: let people rephrase the question and give silent feedback (nods)

– Rachelle Lucas (TBU Rotterdam – May ’13)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

Shoot ten times more B-roll than you think you need.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Landscapes are boring. Get action!

– Rachelle Lucas (TBU Rotterdam – May ’13)

 

Use photos of boring things and animate that (table/food/products)

– Mandy Celine (Traverse London – April ’17)

 

When shooting smartphone videos, use two hands, get up close to the subject, don’t shoot vertical, use tripods, don’t zoom, compose shots like still shots, don’t move the camera quickly, don’t always pan, shoot movement and people, use natural light and sound, don’t shoot your subject backlit, don’t narrate in a loud area, don’t film everything at once, keep it under 90 seconds, play back and re-shoot when needed… oh, and don’t be a perfectionist.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

For video narration, just jot down some key sentences and have a general idea of what to say. Use words you actually use in real life and practice speaking it out loud. Talk to the camera as if speaking to a friend! Before you start speaking …SMILE! and keep smiling throughout the narration.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

 

VIDEO EDITING TIPS

 

95% of video editing can be done with the free software that comes on your computer, because 95% of video editing is about finding and bringing out the story.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

When editing video, develop a story and stick to it. Cut everything else. Keep it short as viewers tend to drift after the first 2-3 minutes. Use music that accentuates the subject matter or story.

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Use -12 to – 6 sound to be able to edit.

– Mandy Celine (Traverse London – April ’17)

 

Suggestions for video editing software: iMovie, Windows Movie Maker, Adobe Premier Elements, Adobe Premier Pro, Apple Final Cut Pro

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

VIDEO CAMPAIGNS

 

Creating a video campaign:
1. determine your goals
2. determine your budget (affects the type of production)
3. determine your angle/message
4. find the right person for your brand
5. outline clear deliverables (topic, time-frame, expenses, editing included or not, social coverage
6. be involved during the shoot
7. utilize social media to tease video
8. prepare distribution outlets (find partners; media/blogs)

– Kelly Ferro & Eric Warren (TBDI Italy – Oct ’13)

 

Blog Photography, Video, Editing & Selling Your Work - The Best Insights from Travel Blogging Conferences in the Last 5 Years! [9/10] || The Travel Tester

 

 

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I hope you read something interesting that you can turn into an action step for your own blogging business. Let me know what your favourite insight was!

 

 

 

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